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Package Design
Jul 20, 2018

Consumer psychology

Whether a commodity has a good sales performance must be tested by the market. In the entire marketing process, packaging plays an extremely important role, it uses its own unique image language to communicate with consumers to influence the consumer's first emotion, when the consumer first sees it The packaged product generates interest. It promotes both success and failure, and unobtrusive packaging can sweep consumers away. With the continuous development and improvement of China's market economy, consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of "buyer's market", which not only increases the difficulty of product marketing, but also makes packaging design more unprecedented. The challenge is to drive the packaging of the products to grasp the consumer psychology of the masses and to develop towards a more scientific and higher level.


Packaging becomes the main behavior of market sales in actual business activities, and inevitably has a close relationship with the psychological activities of consumers. As a packaging designer, if you don't understand consumer psychology, you will be blind. How to attract the attention of consumers, and how to further stimulate their interest and induce them to take the final purchase behavior, must involve the knowledge of consumer psychology. Therefore, studying consumer psychology and change is an important part of packaging design. Only by mastering and rationally applying the law of consumer psychology can we effectively improve the design quality and increase the sales efficiency while increasing the added value of goods.